ASUS is bringing its ExpertBook Ultra to the Philippines with a grand launch event on July 1, 2026 at the Grand Ballroom of Okada Manila. GGWPTech has been invited to cover the event, and by the looks of it, ASUS is treating this as something bigger than a standard product launch.
The headline detail: ASUS Co-CEO Samson Hu will be in Manila for the occasion — the first time he's visiting for a Philippine launch event. That alone signals how seriously ASUS is taking the ExpertBook Ultra's rollout in the local market.
What Is the ASUS ExpertBook Ultra?
ASUS is positioning the ExpertBook Ultra as the definitive flagship business laptop — "the Flagship of the Industry. Period." in their own words. Full specifications for the Philippine variant haven't been publicly disclosed ahead of the launch, but the ExpertBook Ultra line is built around premium business use cases: portability, battery life, connectivity, and security features aimed at enterprise and power users.
The broader ExpertBook Ultra lineup launched globally earlier this year, featuring Intel Core Ultra processors, ultra-thin chassis construction, and a focus on productivity-first design. Expect the Philippine variant to align closely with the global specs, with local pricing and availability confirmed at the event.
What to Expect at the Launch
ASUS has framed the July 1 event as a major showcase — with insights from global leadership, the introduction of new brand ambassadors, and over ₱1.5 million in prizes and giveaways spread across 132 winners. Boarding begins at 1:00 PM at the Grand Ballroom, Coral Wing, with a Business Travel dress code.
We'll have full coverage of the ASUS ExpertBook Ultra following the July 1 event, including hands-on impressions and Philippine pricing. Watch this space.
