OLED

LG Electronics took home Best Brand of IFA 2026, the top overall prize at the IFA Innovation Awards, along with category wins for its Wallpaper TV and Sound Suite AI. Most of the honored products, including the W6 TV and xboom Stage 501, still lack confirmed Philippine pricing.

ASUS made its ROG Swift OLED PG27UCWM and PG32UCWM official, with Dual Mode 4K@240Hz/FHD@480Hz switching and a first for gaming monitors: AI agents can now adjust display settings through natural-language commands.

LG Philippines introduced two new flagship TVs at once, the OLED evo G6 AI and the Micro RGB evo AI, framing them as different answers to the same question rather than a hierarchy. The OLED model chases pixel-level accuracy through self-lit panels, while the Micro RGB model bets on scale with screens up to 100 inches, leaving buyers to decide whether they want precision or room-filling presence.