NVIDIA is revamping Vietnam's iCafe market with GeForce RTX 40 SUPER series products, aiming to elevate gaming technology and re-energize the community post-pandemic. Vietnam's iCafe sector has approximately 14,000 cafes with around 280,000 PCs — including 650+ GeForce-certified iCafes growing at ~200 new certifications per year.
A key initiative was the iCafe Discovery Program in Hangzhou, where 20 top Vietnamese iCafe owners explored RTX 40 Series integration. Many have since upgraded their venues into modern esports hubs. The Hanoi GeForce Fans Party, highlighted by a Jensen Huang appearance at Vikings iCafe, drew 400+ attendees and over 1 million online viewers.
On the esports side, the NVIDIA Reflex iCafe Attack CS2 tournament set a new record prize pool for a CS2 event in Vietnam, drawing 70+ iCafes across 12 cities. The HCMC finals are expected to generate significant attendance and social engagement. NVIDIA's Project X-23 upgraded a Binh Thanh District cafe with GeForce RTX 4070 SUPER PCs as a model for future expansion.
