PLDT and Smart Dominate 2024 Awards Season with Innovations in Tech, CSR, and Marketing
PLDT Inc. and Smart Communications took 2024 by storm, racking up major awards for achievements in brand communications, corporate social responsibility (CSR), customer experience, and sustainability. From local recognition to global acclaim, the PLDT Group cemented its status as a trailblazer in innovation and social impact.
Double Wins at the Quill and Anvil Awards
The PLDT Group claimed back-to-back Company of the Year honors at both the Philippine Quill Awards and the Anvil Awards, underlining its leadership in tech-driven initiatives and community-focused programs. These accolades spotlighted the company’s ability to blend innovation with meaningful impact.
Leading in CSR and Diversity
PLDT and Smart’s approach to CSR and workplace inclusivity also earned them major wins. The Group nabbed honors for its CSR strategy and diversity, equity, and inclusion efforts at the HR Excellence Awards. They also picked up the AI Pioneer of the Year title at the LinkedIn Talent Awards, a nod to their cutting-edge approach to talent management.
International Accolades
On the global stage, PLDT ranked second in the Global Child Forum Benchmark Report for embedding children’s rights into its operations—a standout recognition of its ethical practices.
The company’s achievements extended to the World Communication Awards (WCA) in London, where it was the sole Philippine telecom recognized. The Group won the Beyond Connectivity Award for its #MSMEmpowered and #FarmSmart initiatives, which leverage technology to uplift micro, small, and medium enterprises (MSMEs) and farming communities.
Additionally, PLDT secured a spot in the inaugural Fortune Southeast Asia 500, further solidifying its reputation as a regional powerhouse.
Dominating the Stevies and TikTok Awards
PLDT and Smart swept multiple categories at the Asia-Pacific Stevie Awards and the International Business Awards, winning gold, silver, and bronze for campaigns like PLDT Home’s Madiskarte Moms, PLDT Enterprise’s PH Digicon and Visionaries campaign, and TNT’s SIM Registration campaign and Petmaloop Challenge.
The TNT Petmaloop Challenge also struck gold at the first TikTok Ad Awards PH and won for social media marketing at the SMARTIES Philippines.
A Slam Dunk with FIBA 2023
As an official global partner of the FIBA Basketball World Cup 2023, Smart turned heads with its “Smart Ball of Asia” campaign. The Mall of Asia’s iconic globe was transformed into a giant basketball hoop, earning a gold citation at the Panata Brand Effectiveness Awards.
“We’ve always believed in empowering the nation through meaningful connections,” said PLDT Chairman and CEO Manuel V. Pangilinan. “These recognitions inspire us to push harder, delivering innovative solutions and creating positive change for Filipinos.”
Driving Impact into 2025
With a year packed with groundbreaking campaigns and industry-first initiatives, PLDT and Smart have set a high bar for innovation and impact. As the accolades roll in, the Group’s focus remains clear—delivering tech-powered solutions that make a difference in people’s lives.
