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FULL FEATURE | Discovery Channel’s ESPORTS: The Rise of a New King

As a follow up with their co-branding partnership between MSI and Discovery Channel on the PS63 Modern, Discovery Channel is now launching a new TV show: ESPORTS: THE RISE OF THE NEW KING, a special program themed around the thriving eSports ecosystem. This nearly an hour program helps shed light on how gaming has rapidly evolved from a casual hobby into top-tier sports garnering millions of audience and set to become one of the largest sports to be viewed around the world.

Global eSports organizations and tournaments, game publishers and popular games, eSport teams and fans worldwide, as well as the design and manufacture of top gaming gear, all play major roles in propelling the eSports industry forward.

Discovery’s VP and GM for Greater China and Korea Tony Qiu says, “Discovery is more than a channel. We are the world’s #1 IP content provider who has delved deep into vertical content in hopes of engaging the audience and powering their passions. With eSports surging in popularity, we have seen its potential and launched Discovery Games Studios to create games inspired by various TV shows from Discovery’s properties. We also recognized MSI’s vast potential in the meanwhile. With MSI gaming laptops’ high prevalence worldwide, there is no doubt MSI is one of the major forces behind the success of eSports.”  

“MSI’s unsparing devotion to eSports not merely captures worldwide attention, but also attracts world-renowned media Discovery to run this program. Through this detailed video, all audience will get in-depth understanding of the eSports ecosystem while realize MSI’s role as a mover and shaker who spares no effort to promote eSports through MSI’s highly acclaimed gaming hardware & software, stunning game immersion jointly designed by game developers, and global eSports sponsorships of teams and tournaments,” adds MSI CEO Charles Chiang.

MSI has been always keeping close ties with global eSports gaming communities, and has participated in over 130 eSports events in over 50 countries. As of today, MSI has sponsored over 20 renowned pro-gaming teams, including Fnatic, FlashWolves, Cloud9, etc. and over 500 amateur gaming teams worldwide. MSI is also the host of world-class MGA (MSI Gaming Arena) tournament where talented pro-gaming teams from all over the world compete against one another and fight for glory.  ESPORTS: THE RISE OF THE NEW KING is set to premier in the Philippines on August 10, 2019, 9:50pm.

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