Begging has come a long way – but at the peak of the digital age, innovation comes as integration to many elements of society; and this came with the negative displays of pity.
Digital begging was once seen as a charitable act between brands and less fortunate people but it soon turned into tragedy as like many good deeds turned to exploitation.
From the start, social media has been a tool for communication and with it being vastly used as a necessity has turned it as a form of a multi media platform to get the message out there.
Digital Begging is the term to describe an individual or a group begging in a digital platform of an entity – but mostly this entity is a respectable brand. This actually started to run mainstream with individuals as the rampant “asking something in exchange for a number of likes, shares, and comments”. This was fun at some point and some even was for charity reasons such as donating for a cause if the number of likes, shares, and comments were achieved.
It always started by the individual messaging the entity – usually at their facebook page. They’ll ask for something that the brand offers in exchange for a number of likes, shares, and comments. This was entertaining to look at on the first ones that popped out but it then became like a sad parade of social climbers or people who can’t afford stuff forcing themselves in a way they shouldn’t.
There’s a couple of things wrong with this from the start – This actually is a form of proposal to a brand; you see brands and companies have budgets they use for advertising and proposals and with the integration for ads, facebook actually has numbers crunched up to how much people you can reach by paying them a certain amount.
Brands can actually spend less to get more reach by just paying Facebook to run a post than exchanging lets say a brand new laptop or vehicle to someone offering them only 5k shares, comments, and likes. This maybe feasible if its for a charity or a good cause.
This type of sad act in marketing also stretched with wannabe influencers. often their version is exchanging their “reach” with a specific service or product. The usual culprits for this act are travel vloggers but isn’t limited to that.
Again, there are a lot of things wrong with this – mainly, it is easy to make “fake reach” as such this is usually ghost interaction with an audience; a couple of red flags to such fake reach are (but not limited to) pages with a huge amount of likes but few traffic, groups with plenty of members but with little to no interaction, and boosted analytics by post flooding. Companies have a huge amount of money invested in promotions and advertisements – they won’t just drop some cash for a proposal that isn’t gonna work for them reach their Return on Investment.
Our best advise on Digital Begging is simply NEVER ATTEMPT to do it. But if it ever crossed your mind here are our top tips to make you rethink your intentions.
Never drag anything or anyone with your intentions
When you want to attempt digital begging – Never use your country, race, or any other external factor to what you want to achieve unless what you’re asking from a brand will actually benefit them. We usually see people asking for computers and laptops from brands and seeing the “studies card” being pulled out. This should stop being used as a reason – You can get a job to save up enough for a second hand laptop or a workgrade desktop for cheaps these days. If you think it isn’t feasible then there are installment plans that you can pay while working.
Own up to what you say and never twist your intentions if you don’t get what you want.
You’ll 99.9% fail on all digital begging attempts and if you do the best you can do is apologize and at least thank them for their time. NEVER CHANGE YOUR INTENTIONS MIDWAY – if you happen to use the “pity card” at the start of a conversation it actually pertains to the act of begging. When you contradict what you say, you’ll look like a low-class scam artist and that’s adding insult to injury when using the “pity card”
If you absolutely need to digital beg – DON’T
What do I mean by this? you’ll be asking something that costs money – at least do it professionally. If you have services or actual reach to offer, send them a proper proposal email on your goals and what they can gain from your offer. The professional world always need everything in writing and intentions have to be beneficial. BIRTHDAYS DO NOT COUNT AS BENEFICIAL TO A COMPANY
If your intentions are linked to a charity or a good cause – Approach brands or companies properly
We’ve mentioned that charities and good causes are some specific examples that may reach out with brands. But with this, do keep in mind to approach companies properly regarding such intentions. Even if this is for a good cause or charity – don’t just go spam tagging brands in Facebook or messaging them informally. Email or formally contacting someone can do the job if you wish to. Companies are actually in talks with other companies (yes, even their competitors) and they will usually find out red flags way before you message them.
We hope to see less incidents of blown out of proportion incidents of digital begging and more on success stories of hard work in the future. Always remember that fruits from hard work will always taste better than those taken in wrong and shortcut methods.