AMD in 2020 has become a much different company now than the AMD of 2017. Coming from a company needing to survive, AMD CEO Dr. Lisa Su’s leadership pushed AMD to thrive and leverage on their strengths to increase the company’s market share and open up new opportunities through execution.
AMD has undergone a dramatic change when they introduced the Zen CPU architecture back in 2018 allowing them to secure AMD’s foundation, moving away from the trajectory of possible bankruptcy a few years ago. The success of the Zen-based CPUs in the market gained the confidence of investors and AMD is now using this success to push into a new era of computing leadership.
Having shipped more than 260 million AMD Ryzen and AMD EPYC processors, AMD shared plans to build on this success with their next generation of products. The company is currently pushing technology forward with the design and use of advanced 5nm process technology for their next generation of Zen-based processors.
On the graphics computing side, the AMD Radeon DNA (AMD RDNA) architecture designed for gaming is currently powering the award-winning AMD Radeon RX 5000 series GPUs. The next-generation AMD RDNA 2 architecture is planned to deliver a 50% performance-per-watt improvement over the first-generation AMD RDNA architecture. It will support hardware-accelerated ray tracing, variable rate shading (VRS) and other advanced features.
Another segment that AMD found great success is in the data center market. A lot of data center and cloud computing companies are starting to adopt AMD EPYC processors thanks to their performance and efficiency. AMD is expecting to take off more than 10% of the data center market with their EPYC CPUs’s next quarter.
The future is looking for AMD as they are going to introduce a much more refined 7nm Zen 3 cores in the market, dubbed Zen 3, and the 5nm Zen 4 cores are already in development. The company is surely in the best position it’s been in almost a decade and we can see that in the next five years, AMD will just get bigger and continue thriving as a global technology leader in computing.