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AMD opens concept store in PH; first in Asia Pacific

To bring the AMD Ryzen experience closer to consumers and to show the CPU-maker’s commitment to the Philippine market, AMD opened its first concept store at SM North Edsa.

This is the first ever concept store in the APAC region according to AMD executives.

“We see a lot of opportunity in the Philippines,” said Peter Chambers, the Consumer and Sales director at AMD, APAC. “ We’ve really started to invest here and we have great partnerships with local entities and we see it as an opportunity to really show the market what AMD can do and what is possible.”

Located on the 3rd floor of The Annex, the AMD Concept Store carries the latest Ryzen-powered desktops and laptops from their OEM partners: Acer, Lenovo, HP, and ASUS. Consumers and even prosumers will have a wide selection of Ryzen-powered devices to suit their needs.

When AMD launched their award-winning Ryzen processors in 2017, along with consistent follow through with both the Zen and the Zen+ microarchitecture, the company, after so many years, has seen the best market performance they ever had, drastically changing the mainstream CPU arena to where it is now.

For more than 10 years now, most consumer desktop processors were only pegged to quad-cores, while their mobile counterparts mostly had dual-core configurations. With the release of AMD Ryzen processors, the CPU core count trend has changed allowing end-users to have access to great performing desktop and laptop CPUs. With core counts up to 8-cores at competitive price points, this opened the way for the industry to innovate and go beyond what people have been used to for a decade now.

“With Ryzen, we had quite a number of design wins we’ve literally never had before,” said Chambers. “Now, we have form factors that we never had before, and we had a lot of awards globally with Ryzen so this is just one way to show our commitment in investing in the Philippine market. This is also a great opportunity for us to work with your OEM partners to showcase all the great new products  we’ve got. We’ve got more OEM designs this year than we ever had. This is just a great way to showcase that and to give customers a real hands on experience with the technology.”

AMD aggressively entered the Philippine market roughly gaining 27-30 percent of the market on the first half of 2017 with a steady monthly trend of growth according to the data acquired from a third-party source citing estimated sales from participating retailers nationwide.

The concept store now has several Ryzen laptops and pre-built desktops on display for customers to try out and AMD executives promised they will be adding more products as they come along. This is also a good opportunity for people who are unfamiliar with AMD Ryzen to experience them first-hand as they build up their gadget-shopping list for the coming holidays.

 

This article is first published on the pages of The Manila Times written by the same author, reposted with permission 

Ira James
Ira James is an enthusiast who has his roots on PC hardware and gaming. His career as a tech journalist began after working in the PR industry for two years. He started GGWPTech to write PC hardware reviews, gaming, cyber security, and enterprise tech news. His works are also syndicated by other media publishers: Tech Sabado, and the Sunday and Business I.T. section of Manila Times.

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