Ninja, full name Tyler Blevins, dropped the bomb via this video tweet.
“A new chapter“, as he dubbed it, meant moving from Twitch to exclusively stream on Microsoft-owned platform Mixer.
Ninja is one of Twitch’s biggest stars, amassing over 14 million followers and generating millions in revenue through subs and sponsorship deals. He made headlines back in 2018, when he played with celebrity Drake. His transition to Mixer will undoubtedly deal a huge blow to the streaming giant.
Speaking to Associated Press, Ninja says he is incredibly grateful for the opportunities he got while on Twitch. “But“, he continues:
“As I looked at the next step in my career, I wanted to be somewhere that empowered me to push the boundaries of gaming and achieve bigger goals within the industry. Mixer provides me with more ways to connect with my community.”
Within hours of the announcement, Twitch takes out Ninja’s partnership status.
The streaming platform didn’t skip a beat, judging by the lack of the partner logo on Blevins’ now inactive channel. The Ninja-Mixer announcement quickly became a top trending topic on Twitter, with both celebrity streamers and fans speculating on the repercussions of this bold move.
However, in a statement to “The Verge“, Twitch maintains positivity, even wishing him luck.
“We’ve loved watching Ninja on Twitch over the years and are proud of all that he’s accomplished for himself and his family, and the gaming community. We wish him the best of luck in his future endeavors”.
Currently, more and more Twitch streamers are signing up on Mixer to see what the hype is about. “I guess it’s time to donate to streamers on Mixer”, tweets popular philantrophist Mr. Beast, who has previously donated thousands of dollars to Twitch streamers.
Viewers can now subscribe to Ninja’s Mixer streams on a limited time offer.